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About

Why we build SelfOS

The tools for living well are scattered. SelfOS brings your goals, habits, health and relationships into one personal place, supported by KAI and, when you want them, a coach or your organization.

One SelfOS, however you arrive

On your own, through someone you know, a coach or an organization: it is the same personal SelfOS. Plans and relationships change. Your SelfOS and its history stay with you.

  • Your SelfOS stays yours

    Your identity and your history belong to you, whoever introduced you to SelfOS.

  • Relationships have their own lifecycle

    A coach or an organization can join or leave. That changes who supports you, not who owns your SelfOS or your data.

  • Access follows what is still active

    If one source of paid access ends, the others continue. You return to Free only when no paid access remains.

We are working toward complete integration and a transparent transition between plans, so you can take SelfOS with you at every stage of life.

Our principles

These principles guide everything we do, from product design to customer support.

  • Human-Centered

    We believe technology should enhance human potential, not replace it. Every feature is designed with your wellbeing in mind.

  • Purpose-Driven

    We help you discover and pursue what truly matters to you, aligning your daily actions with your deepest values.

  • Yours by default

    Your SelfOS stays yours. Coaches can support you and organizations can sponsor access, but neither owns your SelfOS.

  • Calm over pressure

    SelfOS is designed to support you without guilt or pressure, on hard days too.

  • Evidence over hype

    We build on published research and say plainly what it does and does not show.

    Read the evidence

  • Privacy-Focused

    Your personal data is yours. We protect it with access controls and never sell your information to third parties.

Who is behind SelfOS

SelfOS is provided by:

Smart Digital SRLCUI RO42961366J2020001968226

Consumer protection:ANPCSAL

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